Bratislava Ice Hockey Club has rajo Active Protein as a silver partner
The rajo Active Protein brand underwent a revitalization in 2023 and brought a new communication concept called “… and you go”. That’s why we were also looking for additional ways to reach new consumers. As ice hockey is one of the most popular and watched sports in Slovakia, the choice was clear.
“When choosing a suitable sports partnership, we focused primarily on Bratislava clubs, as the rajo brand is also at home in Bratislava. For the second season we have been a silver partner of HC Slovan,” explains Martina Štefančíková, product manager of rajo Active Protein.
As a silver partner, we have a wide range of advertising media available to promote rajo Active Protein. In addition to the classic branding on the mantles, viewers can see our advertising spot on the main LED screen. They can also participate in various competitions to win our products and promotional items during the breaks. The communication is complemented by advertising in the club magazine or the presentation of our logo through other media.
HC Slovan defended its position as the club with the highest average attendance last season. A total of 25 home games in the regular season were seen by more than 120 thousand spectators, which is an average of 4 802 fans per game.
In the current 2024/2005 season, we have also involved MEGGLE Slovakia employees in the hockey action, who can win tickets to the games through a draw.